Friday, Jan. 10th 2020

Digital Marketing With Carousel Ads On Facebook And Instagram Are Key Platforms For Your Small Business

Digital marketing now includes Facebook and Instagram carousel ads. The carousel ad format is available for Facebook, Instagram, Messenger and Audience Network, and allows you to showcase up to 10 images or videos within a single ad, each with its own link. With more creative space within an ad, you can highlight different products, showcase specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel card.
 
You can choose to let Facebook optimize the order of the carousel images, based on each card’s performance. Digital marketing is key to generating traffic and visibility to your small business. It also is important for brand awareness, Google rankings, and overall Search Engine Optimization.
 
Because it’s such a visual medium, digital marketing and carousel ads are particularly powerful on Instagram also. With more creative space within an ad, you can highlight different products, showcase specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel card.
 
One mistake people make with carousel ads is to create one ad and use it for all their audiences. Since carousel ads take more time to create than other ad types, this is understandable — but if possible, you should avoid this error and build ad units tailored to your different audiences.
 
 
Repeat customers might react better to specific products they’ve viewed but not purchased. First time viewers may be more interested in the benefits to purchasing your products, rather than the products themselves. Your historical data might show higher product purchases on mobile, meaning Instagram is a great new placement option for digital marketing.
 
Instagram carousel ads encourage ad engagement through image swiping. This can be an incredibly useful way to showcase how your product works.
 
For example, anything that involves a step-by-step demonstration would be perfect for carousel ads. Or you could get a little more abstract: show someone’s life before your product, then an image of them using your product, and then the outcome of them using your product. You can use the carousel format to show, rather than tell, the benefits of your product.
 
With over 500 million people using Instagram Stories every day, businesses can tap into peoples’ passions and inspire them to take action. Carousel ads in Instagram Stories allow advertisers to reach their target audience with digital marketing and more than one single piece of media. Share an integrated story, multiple products, or a sequenced narrative with these versatile ad formats.
 
The post-click landing page is where the conversion happens, so be sure to send your prospects there with every ad campaign. For example, if you’re selling an advanced copywriting course, take prospects who click your carousel cards to a sales page where they can purchase the course.
 
No matter your industry or campaign goals, Facebook and Instagram carousel ads can help you better connect with your audience and reach your objectives by providing a larger canvas for advertising your story, products, or services.
 
For more information about digital marketing with REAL Moxie, LLC, visit https://www.realmoxie.media/marketing-strategies/.



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